Women have always known the world with perceptual thinking. Although youth is fleeting, and appearance is easy to change, all clouds and smoke are ultimately flashy. But positive and optimistic women, always embrace the sunshine mentality, gain and loss without worry, come and go with fate. No matter how many vicissitudes time has left between you and me, please always remember your unchangeable initial appearance and mood……
It is the first time that the designer has designed for the flagship store of the new store of women’s wear brand of Ttsp·X, which has been rooted in Foshan for more than ten years. With the rapid upgrading of regional shopping malls, the original store image can not meet the aesthetic requirements of modern women, so the design hopes to upgrade the image of “she” in the design of the new store of TTSP · x, to build a low-key and light luxury fashion aesthetic life hall, so as to occupy the market.
Design inspiration comes from clothing fabric itself. We extract the “curve” symbol from it and build the surface space. Stepping into the room, like being in a very dynamic space, with high-level space color, people can get the impression of products through feeling, and then form a new recognition and cognition of the brand.
The door head design breaks the stereotyped form of large door opening, and is designed into a symmetrical “m” surface shape in the middle. The design of the door is in the middle and 1.2m backward. The harmonious color and soft light performance are not exaggerated. It not only creates a comfortable and peaceful atmosphere, but also quietly expresses a low-key, humble and ceremonial way of greeting. Both sides of the entrance are curved windows, which emphasize the interval design between the internal space and the commercial block. The repeated combination of texture, color, line and shape of various materials constitutes an artistic display space.
In the entrance lobby exhibition area, in order to create the brand temperament, we use the curved surface elements to design the lobby as an arc dome, and through the dislocation design of the two-level wall and ceiling, enrich the levels, and create the streamline beauty of unique temperament. The display combination of hanger display, layer upon layer display, curly modeling, etc. seems to be arbitrary, but in fact, it has originality. In it, there is a sense of experience with both commonness and individuality. The display of circular counter exists in the space in the form of plane, three-dimensional, abstract and dynamic, which has become the most interesting bright color in the space.
In the design of the middle hall, we boldly transformed the display walls of the shelves on the left and right into two naturally curved curved fabric shapes, and all the shelves were inserted into the walls in the form of pins and needles. The function areas of cash register, warehouse and dressing room light are cleverly set in the turning space, decorated with advanced pink orange color. The front desk is designed in the form of half package, which conveys the shy meaning of “holding lute and covering face”, but it is elegant. In the middle is a long table for leisure. From time to time, there will be various internal salons and aesthetic courses for members, such as flower art, handicraft, photography, etc. The design of the fitting room changes the conventional practice and is designed as a large stage for fitting, so that when customers try on the stage, they will become the visual focus of beauty.
The back hall exhibition area is near the road entrance, which serves as the store image and street drainage. The west side, like the front hall, is an arc dome. The texture of the material, the gradual change of the color, the virtual reality of the light and shadow, the level of the space, the delicacy and dexterity of the exhibits, the meticulousness and refinement of the design all make it present a strong brand culture.